A personal view on incentive travel
All kind of literature has been written around incentives. In my point of view, monetary bonuses come and go while experience incentive travel programs are there to stay in the memory of your stakeholders. They are much more than simple rewards for top clients and performers. They are a benefit to the company that helps to promote revenue growth, customer acquisition, and employee and client retention.
Both in individual or group rewards, immersing into the local culture turns it from a trip into a journey of experience. The local component adds authenticity, interest and most importantly emotion. It is this emotional element that makes the trip endure long.
My first example of such a reward is an eye-opening trip through The Culture of Wine along the Duero River: Ribera del Duero, Rueda, Toro, Porto are the regions to discover. It is a journey through Spain and Portugal, an interesting way of getting to know two cultures around wine, with a common denominator, the Douro River, combining the best wine and food activities with other more active proposals.
Another option is a singular Galician Route from North to South. A journey of great authenticity to learn about the wealth of this region that will take us to the Rias Altas and the Rias Baixas. An opportunity to discover a thousand year old light houses, glance at some of the highest cliffs in Europe, taste Albariño in world-known wineries, sail the Miño river on a private boat in the Ribeira Sacra or in a classic sail boat around the clear waters of the Cíes Islands.
The key is to design a trip to enjoy, to feel and to share with the most valued clients or employees.